SEO Course
Check out our modules, batch schedules, syllabus brochures and certification options.
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How the syllabus is structured
The syllabus builds logically — each module sets up the next. You start with foundations (how search works), then learn to make pages relevant (on-page) and accessible (technical), create authoritative content, optimise for AI search, earn authority (off-page), win local visibility, master the tools and measurement, and finally tie it together with strategy and a portfolio.
Throughout, it’s project-based: every module is applied on a real site, so you don’t just learn what to do — you do it, and leave with proof of work.
The 13 modules (full syllabus)
Module by module — what you learn, and the hands-on project that goes with it:
| # | Module — what you learn | Hands-on project |
|---|---|---|
| 1 | SEO Foundations & How Search Works — crawl, index, rank; SERP anatomy; SEO vs SEM | Map how a real site is crawled & indexed |
| 2 | Keyword Research & Search Intent — finding keywords, volume, difficulty, intent mapping | Build a keyword & intent map for a site |
| 3 | On-Page SEO — titles, meta, headings, content, internal links, on-page schema | Optimise 5 real pages for intent |
| 4 | Technical SEO — crawlability, indexing, rendering, Core Web Vitals, schema | Run & present a technical audit |
| 5 | Content Strategy & E-E-A-T — intent-matched content, topical depth, trust signals | Plan & write an authoritative page |
| 6 | AI-Era SEO — AI Overviews, AI Mode, AEO & GEO, citation tactics | Optimise a page to be AI-cited |
| 7 | Off-Page SEO & White-Hat Link Building — earned links, digital PR, outreach (no buying) | Plan a white-hat link campaign |
| 8 | Local SEO — Google Business Profile, map pack, citations, NAP, reviews | Optimise a real local profile |
| 9 | E-commerce & Specialised SEO — product/category pages, international & programmatic basics | Audit an e-commerce category |
| 10 | SEO Tools & the Stack — Search Console, GA4, Screaming Frog, suites, AI tools | Set up a working tool stack |
| 11 | Measurement, Analytics & Audits — KPIs, GA4, reporting, AI-visibility, full audits | Build a reporting dashboard |
| 12 | SEO Strategy & Topical Authority — hub-and-spoke planning, prioritisation, roadmaps | Design a topical-authority plan |
| 13 | Careers, Portfolio & Freelancing — roles, portfolio, freelancing, job-readiness | Build your SEO portfolio |
Want the exact module breakdown and batch schedule? Request the detailed syllabus in a free demo — we share it openly, no “message us to unlock” games.