Google Ads Course (PPC): Hands-On Campaigns

A practical, campaign-first curriculum, not just theory. You learn to run real Google Ads end to end:

• Account & campaign setup: structure, settings, goals.
• Keyword research & match types: finding and targeting intent.
• Bidding & budgets: strategies, budget control, avoiding waste.
• Ad copy & creatives: writing and testing effective ads.
• Conversion tracking & ROAS: measuring what matters.
• Optimisation: reading data and improving campaigns.

An honest scope note: this Google Ads course is a focused module on Google’s ad platform. Our full performance marketing course is broader, it adds Meta (Facebook/Instagram) ads, cross-channel strategy, analytics and more, for a rounded paid-marketing skill set. If you specifically want Google Ads/PPC depth, this focused path suits you; if you want the complete performance marketing skill set, take the full course. We are upfront about the difference so you choose what fits, rather than paying for more (or less) than you need.

You learn when and how to use each, with hands-on practice, and how automated types like Performance Max fit (and their trade-offs in control).

The skill that separates real performance marketers: measurement. You learn conversion tracking (setting up and trusting your data), key metrics (CPC, CTR, conversions, cost per acquisition, ROAS), and how to judge whether spend is actually profitable, not just busy. Honest point: good tracking reveals when campaigns are not working, which is as valuable as when they are. No campaign guarantees a positive ROAS; skill, offer and market decide.

A clear certification-honesty note: Google’s own Ads certifications are free, taken through Google Skillshop. This course prepares you for them, but you do not pay Google to certify. This is different from Meta’s Blueprint exams, which are paid (roughly $99-150 USD, proctored). We never conflate the two or imply Google certification costs money. Honest framing beyond that: a certification is a useful supplement, but a portfolio of real campaigns (and results you can explain) matters more to employers and clients than any certificate. Aim for both, with the portfolio first.

You learn from a named, accountable instructor. Jugal Chauhan, founder and lead instructor at Course Unbox, brings 12+ years in digital marketing and has taught 40,000+ learners. Teaching is hands-on and campaign-led, with honest framing on what paid ads can and cannot do. No inflated claims, no guaranteed outcomes, just real, current Google Ads skills.

Transparent pricing, stated openly. Fees start from ₹35,000 (EMI available); the exact fee depends on the course/track and current batch, and we tell you the real number, no ‘message us to unlock the price.’ Remember that ad spend is separate: you control your own ad budget, which is not part of the course fee. Book a free demo for the current fee, batch schedule and brochure.

Run real campaigns, book a free demo Sit in a live class, meet founder and instructor Jugal Chauhan, and see how we teach Google Ads hands-on, with honest framing on certifications, ad budgets and results. No pressure, no spam, no “message us to unlock the price.” Fees start from ₹35,000 (EMI available); ad spend is separate. Call / WhatsApp: +91-8923660886 Email: courseunboxofficial@gmail.com Visit: Basement 1, Sandesh Tower, C-56/31, C Block, Phase-2, Sector 62, Noida, UP 201309 We teach real skills. We do not guarantee ad results, ROAS or a job.