Content Creation Course
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How the syllabus is structured
The 14 modules are grouped into seven themed blocks, then a capstone. You build from strategy and writing, through copywriting, video, visuals and AI/SEO, into the creator economy and monetisation, and finish with analytics, career and applied projects. AI tools appear throughout, and every module maps to a portfolio piece.
- Blocks 1 to 7: strategy/writing, copy, video, design, AI/SEO, monetisation, analytics/career.
- Woven through: AI tools and discovery in most modules.
- Applied: a portfolio piece per module, then a capstone.
Content strategy & writing
Modules 1 to 2: the foundation of all content. You learn content strategy (audience, goals, formats, calendars) and content writing (blogs, articles, SEO content), the base craft that underpins everything else.
- Content strategy: audience, goals, formats, content calendars and distribution.
- Content writing: blogs, articles, guides and SEO-aware writing.
Copywriting
Module 3: persuasion that drives action. You learn copywriting for ads, landing pages, emails and calls to action, the conversion-focused sibling of content writing.
- Persuasive copy: headlines, benefits, CTAs and conversion basics.
- Formats: ad copy, landing pages, product descriptions and emails.
Compare the two crafts: see content writing vs copywriting.