Digital Marketing Course Syllabus (2026)

The 16 modules are grouped into six themed blocks, then a capstone. You build from foundations and strategy, through the execution channels (search, content, paid, social, lifecycle), into measurement and AI, and finish with applied projects and career prep. Each block builds on the last, and AI tools appear throughout rather than as a single afterthought module.

• Blocks 1 to 6: strategy, search (SEO/AEO/GEO), content, paid & social, lifecycle (email/automation/CRO), analytics.
• Woven through: AI tools and prompt engineering in every module.
• Applied: a project mapped to each module, then a capstone campaign.

Modules 1 to 2: the thinking before the tactics. You learn how digital marketing fits a business, the marketing funnel (awareness to conversion to retention), positioning, buyer personas and the customer journey, so every channel you learn later has a purpose.

• Foundations & the funnel: channels, the funnel, and how they connect to business goals.
• Strategy & positioning: personas, buyer journey, goal-setting and campaign planning.

Modules 3 to 4: getting found in classic search and in AI search. You learn traditional SEO (on-page, technical, off-page) and then the newer disciplines of AEO (answer engine optimisation) and GEO (generative engine optimisation), optimising to be cited by AI Overviews and LLMs, not just to rank blue links.

• SEO fundamentals: on-page, technical and off-page SEO, keyword and intent research.
• AEO & GEO: structured content, featured snippets, AI Overviews and LLM citation.

Go deeper: see AEO vs SEO vs GEO and AI in digital marketing.

Modules 5 to 6: what you say and how you say it. You learn content strategy (planning, formats, distribution) and copywriting (persuasion, headlines, calls to action), with AI-assisted drafting used honestly as a tool, not a replacement for judgement.

• Content marketing: content strategy, formats, calendars and distribution.
• Copywriting & AI drafting: persuasive copy, and using AI to draft and iterate faster.

Modules 7 to 9: paid acquisition and social reach. You learn search and display ads, paid social, and organic social media, including campaign setup, targeting, creative and budgeting, with honest expectations about spend and results.

• Search & display ads (SEM): Google Ads structure, keywords, bidding and measurement.
• Paid social (Meta ads): Facebook and Instagram ads, targeting, creative and budgets.
• Organic social media: content, community and growth across platforms.

Modules 10 to 11: keeping and converting the audience you earn. You learn email marketing and marketing automation (sequences, segmentation, lifecycle) and conversion rate optimisation (landing pages, testing, funnels), so traffic actually turns into results.

• Email & automation: list building, sequences, segmentation and lifecycle flows.
• CRO & landing pages: landing-page design, A/B testing and funnel optimisation.

Modules 12 to 14: measuring, and using AI properly. You learn web analytics (GA4 and measurement), then dedicated modules on AI tools and prompt engineering for marketers and marketing with generative AI, so you can measure honestly and use AI as a genuine force multiplier.

• Web analytics (GA4): tracking, reporting, attribution and honest measurement.
• AI tools & prompt engineering: using AI tools well, with strong prompts and human review.
• Generative AI for marketing: content, creative and workflow automation with AI.

AI is integrated, not bolted on. Rather than a single ‘AI module’, generative AI and prompting appear throughout: drafting content and copy, ideating campaigns, assisting keyword and topic research, generating ad creative variations, and speeding up analysis. We teach AI as a tool that still needs human judgement, fact-checking and brand sense, never as a hands-off replacement.

Honest note on certifications: some external certifications are free (for example Google’s Skillshop) and some are paid (for example Meta Blueprint exams). We prepare you for relevant ones and are clear about which cost money; we do not conflate the two. A certificate is a credential of completion, not a job.

Every module has a project, and it all builds a portfolio. Because employers and clients care most about what you can show, each module maps to a practical deliverable, culminating in a capstone campaign. Examples (illustrative):

The complete module map (grouped by block). Order and emphasis may be tailored to cohort needs,:

Honest fit:

• Beginners & students: starting a marketing career from scratch, with structure and projects.
• Career-changers: moving into marketing and needing a job-ready skill set and portfolio.
• Working professionals & founders: upskilling in AI-era marketing for their role or business.
• Not a magic bullet for: anyone expecting guaranteed jobs or income without doing the project work.

We won’t promise jobs, and we won’t claim a crown. Here is our honest case for learning this syllabus with us. Judge it in a free demo.

See the full syllabus in action, book a free demo Sit in a live class, meet founder and instructor Jugal Chauhan, and walk through the 16 modules, the AI integration and the projects. No pressure, no spam, no “message us to unlock the price.” The AI Digital Marketing course is ₹75,000 (6 months, 16 modules, in-person in Noida or live online); the wider catalogue starts from ₹35,000, EMI available. Apply online or call us, classroom and online batches available: Call / WhatsApp: +91-8923660886 Email: courseunboxofficial@gmail.com Visit: Basement 1, Sandesh Tower, C-56/31, C Block, Phase-2, Sector 62, Noida, UP 201309 This syllabus builds skills and a portfolio. It does not guarantee a job or income; that depends on your effort and the market.